Ui-Cha! Phở and Cà-Phê

SPRING 2014 Hours
Mon-Fri: 10AM - 10PM
Sat-Sun: 11AM - 10PM
Crispy Chicken Wings Tossed in Choice of Viet-Style house sauce, Orange sauce or Sweet and Sour Sauce.

Campus Pho Campaign:

Bring Vietnamese Pho to Your University!

I Want Pho on my Campus!

  1. Ui-Cha! Pho Chinese Menu a Big Hit!

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    Ui-Cha!'s new Chinese menu is receiving a lot of support, keeping our crew busy with almost half of our servings. Pho is still doing well, attracting almost 1/4 of our servings to customers looking for hearty and fulfilling noodle in hot broth, in all beef, chicken and vegan broth varieties.
  2. Vegan Pho Steadily Gains Popularity at the Expense of Beef Pho

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    Just thought we share some interesting facts about Vietnamese pho at the University of Montana, Missoula. The UM is not (yet) a conventional market for pho, and Ui-Cha! is not a conventional pho restaurant. But this place is turning pho upside down. Literally. Where Vegan Pho is giving beef pho a run for its money everyday.
  3. Milk Tea With Boba Tapioca Pearls Now Available at Ui-Cha! Pho

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    Bubble tea, boba milk tea, or just plain tapioca pearl tea, whatever you call them, they’re now available at Ui-Cha! Pho and Ca-Phe at the UC Food Court. We introduced them at this past New Year’s Eve First Night event, and now they are available as a regular menu item. Those small chewy tapioca balls (or pearls, your preference) are fun...
  4. Ui-Cha! Customer Royalty Program Punchh Status

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    Our Punchh customer loyalty program is working great for both Ui-Cha! and our customers. On the one hand our customers are getting great values for tasty and fresh Vietnamese pho and other foods, while on the other hand we at Ui-Cha! are ecstatic to have you as loyal customers. We know that you are confident in our food quality, prices...


With our humble beginning in 2009, two partners started parent company Pho Destiny from the Bay Area. We wanted to introduce a Vietnamese pho restaurant in a new, fresh light to all corners of North America to compete with many already established pho restaurants. Vietnamese pho has definitely gained popularity in metropolitan areas where large Vietnamese communities have developed into Little Saigons. While this trend will continue to take this hearty soup noodle dish called Vietnamese pho into many more medium and smaller cities, we wanted to take pho in several totally different paths.

Ui-Cha! Pho bo - Beef phoAmong the many concepts coming out of Pho Destiny is Ui-Cha! Phở and Cà-Phê, born to serve the campus population of universities and colleges. Amazingly, as destiny would have it, the University of Montana, Missoula has embraced our concept, and suddenly became the birthplace of Ui-Cha! Phở.

We wanted Ui-Cha! Pho restaurant to be more than a typical Vietnamese restaurant serving just typical Vietnamese foods. Ui-Cha! is about presenting Vietnamese food in a way that will promote the goodness, authenticity, preparation, enjoyment and healthiness of Vietnamese pho and other dishes. As we bring our pho concept to the campuses of North American universities, Ui-Cha! employs modern technologies and methods to maintain Vietnamese pho authenticity. At the same time, we take full advantage of local resources available to us, from local and student talents in our production, service and marketing, to local farmers and locally grown ingredients used in many of our menu items.

In a way, we are really turning Vietnamese pho restaurant inside out. All Ui-Cha! Pho ingredient selections are displayed at the food service counter, allowing guests to choose their own ingredients, and witness hot bowls of pho created before their eyes. This is a unique experience not available at commercial restaurants, where pho has been traditionally served from kitchen to table by the restaurant wait staff.

Ui-Cha! Pho features a modern, clean and efficient kitchen and work environment. The ability of guests to customize their own pho orders is a unique, fun, and educational experience. We hope these key features, together with our goal of providing fresh, healthy, consistent food quality at affordable prices, will contributes to making Ui-Cha! Pho a popular and healthy dining choice for the campus community to experience Vietnam’s beloved and famous noodle dish.

We look forward to your comments and feedback. Please use our Contact Ui Cha! page to send us your thoughts.

Pho triptych photo: Ui-Cha! beef pho, chicken pho and vegan pho

Featured Video

As with the love affair, you don't really realize you're falling in love until it's too late...
Anthony Bourdain
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